The New Inn leads the way in Shropshire

The New Inn is the first public house in Shropshire to sign up to the national Schools Alcohol Awareness Project, an important education initiative which encourages young people to adopt responsible attitudes towards alcohol. 

Jenny & Marcus Bean of The New Inn believe licensed premises are very much a part of their local community and are therefore delighted that the classroom materials distributed free to schools encourage young people to consider the dangers of alcohol misuse and the serious impact it can have on their life.  

The Schools Alcohol Awareness Project is delivered in partnership with teachers but is not a government initiative.  Its success is due to the support of BII members across the UK.  BII is a national charity and the professional body for the licensed retail sector.  With over 15,000 members, it promotes high standards, good employment practice and social responsibility within the industry.

Cathie Smith, Director of BIIAB said, "We are very grateful to The New Inn for this support which allows us to help teachers in a practical way while also raising awareness of the difficult issues surrounding young people and alcohol.

Patrick Gaffney, Director of the Schools Project added his own thanks to Jenny & Marcus Bean saying, “We can only make a difference in schools if we gain the support of the wider community.  I am delighted that The New Inn has decided to participate in this way.”

At the same time as tackling issues related to alcohol misuse, the Schools Alcohol Awareness Project also helps pupils throughout the country understand the growing importance of the hospitality and leisure industry, and informs them about some of the many career paths the sector offers.