The Royal William leads the way in Gloucestershire

The Royal William is the first public house in Gloucestershire to sign up to the Schools Alcohol Awareness Project, a new education initiative which encourages young people to adopt responsible attitudes towards alcohol.

As someone active in the licensed retail sector, Christopher Foster of The Royal William confirmed he is delighted that the classroom materials distributed free to nominated schools encourage young people to consider the dangers of alcohol misuse and the serious impact it can have on their life.  

The Schools Alcohol Awareness Project is delivered in partnership with teachers but is not a government initiative.  Its success is due entirely to the support of BII members across the UK.  BII is a national charity and the professional body for the licensed retail sector.  With over 15,000 members, it promotes high standards, good employment practice and social responsibility within the industry.

Cathie Smith, Director of BIIAB said, "We are very grateful to The Royal William for their support which allows us to help teachers in a practical way while also raising awareness of the difficult issues surrounding young people and alcohol.

Patrick Gaffney, Director of the Schools Project, added his thanks saying, “We can only make a difference in schools if we gain the support of the wider community.  I am delighted that The Royal William has decided to lead the way in this important initiative.”

At the same time as tackling issues related to alcohol misuse, the BII Schools Project also helps pupils throughout the country understand the growing importance of the hospitality industry and informs them about some of the many career paths the sector offers.