The Sherston Inn signs up to the Schools Alcohol Awareness Project

The Sherston Inn has signed up to the national Schools Alcohol Awareness Project, an important education initiative which encourages young people to adopt responsible attitudes towards alcohol. 

Huw Davies of The Sherston Inn believes licensed premises are very much a part of their local community and is therefore delighted that the classroom materials distributed free to schools encourage young people to consider the dangers of alcohol misuse and the serious impact it can have on their life.  

The Schools Alcohol Awareness Project is delivered in partnership with teachers but is not a government initiative.  Its success is due entirely to the support of BII members across the UK.  BII is a national charity and the professional body for the licensed retail sector.  With over 15,000 members, it promotes high standards, good employment practice and social responsibility within the industry.

Cathie Smith, Director of BIIAB said, "We are very grateful to The Sherston Inn for this support which allows us to help teachers in a practical way while also raising awareness of the difficult issues surrounding young people and alcohol.

Patrick Gaffney, Director of the Schools Project added his own thanks saying, “We can only make a difference in schools if we gain the support of the wider community.  I am delighted that The Sherston Inn has decided to participate.”

At the same time as tackling issues related to alcohol misuse, the BII Schools Project also helps pupils throughout the country understand the growing importance of the hospitality and leisure industry, and informs them about some of the many career paths the sector offers.