Plymouth Gin lead the way in Devon

Plymouth Gin are taking a leading role in the Schools Alcohol Awareness Project a new education initiative which encourages young people throughout the country to adopt responsible attitudes towards alcohol. The scheme also helps school pupils understand the growing importance of the hospitality industry.

Plymouth Gin are pleased to sign up as a Platinum Member in such an important programme and, as a business active in the licensed retail sector, are delighted that the classroom materials distributed free to schools encourage young people to consider the serious dangers that result from the misuse of alcohol.

The company is also pleased that the scheme introduces pupils to many aspects of the hospitality industry, particularly as millions of young people go on to part-time or full-time employment in the sector. It is therefore vital that they understand ways in which the country now depends upon tourism, catering and other areas of the industry.

The Schools Alcohol Awareness Project is delivered in partnership with teachers but is not a government initiative. Its success is due mainly to the support of BII members across the UK.  BII is the professional body for the licensed retail sector.  With over 15,000 members, it promotes high standards, good employment practice and social responsibility within the hospitality industry.

Cathie Smith, Director of BIIAB said, "We are very grateful to Plymouth Gin for their support which allows us to help teachers in a practical way while also raising young people’s awareness of vital issues.”

Patrick Gaffney, Director of the Schools Project, added his own thanks saying, “We can only make a difference in schools if we gain the support of the wider community. I am delighted that Plymouth Gin have decided to lead the way in this important initiative by nominating five local secondary schools for the scheme.”