Mitchells & Butlers lead the way in Birmingham

Mitchells & Butlers are the first company in Birmingham to sign up to the Schools Alcohol Awareness Project, a new education initiative which encourages young people to adopt responsible attitudes to alcohol.

As a business active in the licensed retail sector, Mitchells & Butlers are delighted that the classroom materials distributed free to their nominated schools encourage young people to consider the dangers of alcohol misuse and the serious impact it can have on their life.

The Schools Alcohol Awareness Project is delivered in partnership with teachers but is not a government initiative.  Its success is due entirely to the support of BII members across the UK.  BII is the professional body for the licensed retail sector.  With over 15,000 members, it promotes high standards, good employment practice and social responsibility within the industry.

Cathie Smith, Director of BIIAB said, "We are very grateful to Mitchells & Butlers for their support which allows us to help teachers in a practical way while also raising awareness of the difficult issues surrounding young people and alcohol."

Mitchells & Butlers have nominated five Birmingham secondary schools for the project: The Heartlands High School, Holte School, Handsworth Grammar School, Harborne Hill School and St Paul's School for Girls.  All the schools have expressed their gratitude for the teacher-friendly project materials which are carefully designed to save staff time rather than generate extra work.

Patrick Gaffney, Director of the Schools Project, added his own thanks to Mitchells & Butlers saying, “We can only make a difference in schools if we gain the support of the wider community. I am delighted that Mitchells & Butlers has decided to lead the way in this important initiative."